In this episode, John speaks with special guest, Peter Montross, EVP of Commercial Operations at Venzee, about the way distribution service models have evolved over time. When John was beginning to deal with the challenge of content distribution, Peter was already working on solving the problem.
Peter starts by talking about retailers’ need to receive useful product information to sell products online and takes us through the various changes that manufacturers, distributors, retailers and marketing teams have gone through over the past few years.
With the shift to e-commerce, retailers require a comprehensive dataset to effectively present their products online. In the past, for suppliers, uploading content onto a platform could take weeks or up to months, causing inefficiencies and slow access to the market.
Peter explains the iterative process of aggregating product information and uploading it to a management system, to matching content with retailers, and then communicating said information to the retailers themselves.
Finally, John and Peter look to the future of content distribution management. They look at how manufacturers and suppliers provide accurate, complete content to various retailers and even consumers today.
You can find Peter on LinkedIn, and don’t forget to check out Venzee at the link below!
Venzee: