In this episode, Venzee CEO, John Abrams, and EVP of Commercial Operations, Peter Montross, take another look at the Global Data Synchronization Network, otherwise known as GDSN. Having touched on the subject in Episode 04, John invites Peter to take the discussion even further.
Beginning with an overview of GDSN, John asks whether the system is still useful, or whether a new system should be implemented. Peter explains that a new system is absolutely needed in order to provide all selling channels with the information that they need to make their sales.
GDSN is a limited dataset that is insufficient for all retailers, so while it has had its use, consumer and market needs have outgrown the entire system. Retailers are constantly updating their content requirements, and they are falling outside of the GDSN’s outdated scope. Retailers are trying to address consumer needs, and suppliers are trying to help them. The global standards that GDSN follow are lacking when it comes to consumer desires, thus hindering the potential for sales.
Venzee is able to address the dynamic nature of supplier and retailer needs in order to reach consumers and improve the bottom line. When products have new features or attributes, suppliers and retailers want to let consumers know. The GDSN no longer has the capacity to communicate all of the new product features available. Manufacturers have gone their own way to communicate with retailers, and Venzee is working to facilitate that shift.
You can find Peter on LinkedIn, and don’t forget to check out Venzee at the link below!
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